Dynamic Keyword Insertion (DKI) allows you to personalize landing pages by automatically injecting the keyword that triggered your ad. This improves relevance, enhances user experience, and can boost your Quality Score.

🔧 Prerequisites

To complete this setup, you'll need:

• Google Tag Manager account access

• Ability to configure Google Ads tracking templates

• Admin access to your website or CMS

Implementation Steps

1. Set Up URL Parameters in Google Ads

Add the following tracking parameter suffix to your Google Ads account settings:

This can be implemented at the account, campaign, or ad group level through tracking templates. When a user clicks your ad, these parameters will automatically be appended to your landing page URL.

2. Add HTML Markup to Your Landing Page

Insert this HTML code wherever you want the dynamic keyword to appear on your landing page:

html<div id="keyword-section">
  <h2>You can do text before <span id="dynamic-keyword">you can do text after</span></h2>
</div>

You can customize the text and styling to match your design — just keep the id="dynamic-keyword" attribute intact as this is what the script will target.

3. Configure Your Default Keyword

A default keyword is what will be displayed when no keyword parameter is detected in the URL. This ensures your landing page looks natural even when someone arrives through a non-paid channel.

Your default keyword will be configured in the internal configurator.

4. Install the Script via Google Tag Manager

In Google Tag Manager:

1. Go to Tags → New

2. Choose Tag Type: Custom HTML

3. Paste this code:

html<script>
(function(w,d,s,l,i){
  w[l]=w[l]||[];
  var f=d.createElement(s),
      j=d.getElementsByTagName(s)[0];
  f.async=true;
  f.src='https://storage.googleapis.com/clickswizz/dynamic%20keyword%20insertion%20JS.js?default=';
  j.parentNode.insertBefore(f,j);
})(window,document,'script','KeywordInsertion','https://storage.googleapis.com/clickswizz/dynamic%20keyword%20insertion%20JS.js');
</script>

5. Set Up Your GTM Trigger

Choose one of these trigger options for your tag:

• All Pages: Select the "All Pages" trigger if you want the keyword insertion to work across your entire website

• Specific Page: Create a Page View trigger with "Page URL equals [your-url]" for single page implementation

• Multiple Pages: Use "Page URL contains [common-path]" for groups of pages (e.g., all product pages)

• Complex Rules: Use "Page URL matches RegEx" for more advanced page matching patterns

🧠 Pro Tips

• Always test in GTM's preview mode before publishing

• Check your browser console for any potential errors

• Make sure your Google Ads URL parameters are correctly set up

• Consider setting a default keyword as fallback for direct traffic

• For multilingual sites, create separate tags with appropriate default keywords for each language

Troubleshooting

• If keywords aren't appearing, verify that your Google Ads tracking template is correctly configured

• Make sure the HTML element with ID "dynamic-keyword" exists on your landing page

• Check if any browser extensions or ad blockers might be interfering with the script

• Verify that the script is loading properly in your browser's network tab